About Us

Our mission at Royal Diadem Jewelers is to honor and glorify the Lord Jesus Christ in our business principles and practice, in order to provide for our families. We appreciate each opportunity to provide our customers with fine quality jewelry, professional expertise, and excellent service.


Royal Diadem Jewelers was incorporated in June of 1999. The efforts to open our retail store on New Garden Road in Greensboro, NC began with a trip to the Jewelers of America show in New York City that August. Store construction began in late September, on a goodwill loan from a banker friend and dedicated customer. We opened our doors for business on November 1st!

The first few weeks of business were conducted with parts of the store still under construction and without any exterior signage. Since our opening day, we continue to make changes in our store to drive our focus on taking care of your needs. We look forward to continued growth and the addition of sales staff, consultants, new technologies, and processes to assist us in service to you.

Commitment to Excellence

At Royal Diadem Jewelers, we recognize the importance of executing our work with a sense of professionalism. That is why we are continually educated by and affiliated with the American Gem SocietyJewelers of America, and the Gemological Institute of America.

Click here to view our associates and their credentials